A public relations plan for volunteer recruitment of Kythe

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Ronaldo F. Jabal

Defense Panel Chair

Judy Freya Q. Sibayan

Defense Panel Member

Mary Kristine Facto

Carlo Magno P. Figueroa

Geraldine Marie C. Sugue

Abstract/Summary

Kythe's operations highly depend on the services of the volunteers. This is the reason why the researchers developed a PR Plan focused on developing awareness of the organization among the potential volunteers with the end goal of attracting them to join the organization. The researchers conducted a qualitative analysis on interviews with current and potential volunteers and representative from the NGO. Thematic, Narrative, and Discourse Analyses were used to identity the key messages and right tools that will be used in executing the strategies of the public relations plan.

The researchers came up with Kythe Runners , A Flying Experience , Fly a Kite for Kythe and electronic and printed posters and brochures as their strategies. Kythe Runners is a quarterly recruitment program that will involve the current volunteers in getting potential volunteers to join the organization while A Flying Experience is an online compilation of stories and testimonials of the current volunteers. An event, Fly a Kite for Kythe , will make potential volunteers experience how it is like to deal with kids who have cancer. Posters and brochures will be used to inform of the cause of the organization and their need for volunteers.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15815

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

129, 6 unnumbered leaves : illustrations (some colored) ; 29 cm.

Keywords

Volunteers; Voluntarism; Organizational sociology; Public relations

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