Uks na uks: A documentary on the ukay-ukay phenomenon as seen by three ukay-ukay enthusiasts

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Clodualdo A. Del Mundo, Jr.

Defense Panel Chair

Maria Angeli H. Diaz

Defense Panel Member

Judy Freya Q. Sibayan

Marie Luz D. Mamawal

Loraine Balita

Abstract/Summary

Since the mid-1980s, the ukay-ukay industry in the Philippines has grown into a nationwide phenomenon extending its geographical coverage to Metro Manila and other parts of Visayas and Mindanao. Now, more and more Filipinos are joining in the ukay-ukay trade--serving not only the financially-constrained CDE markets but also the variety-seeking AB customers. Focusing on the stories of three different ukay-ukay buyers in the Philippines, this paper argues that the ukay-ukay phenomenon's audience is not limited to those who are having a hard time coping with finances. The project explores other possible motivations of ukay-ukay consumers in buying goods. By comparing and contrasting the different personalities and motivations of the subjects: the fashionista, the shopaholic and the practical one, the documentary shows the diversity of those engaged in the ukay-ukay phenomenon.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15390

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

33, 27, 22 leaves : ill. ; 28 cm.

Keywords

Used clothing industry--Philippines; Secondhand trade--Philippines

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