A marketing plan for Max's restaurant

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

To increase revenue of Maxs Restaurant by increasing sales during down times of the restaurant by using strategies that would attract customers to come into the restaurant at those times, and by tapping into the younger market, who is aged 21-30, who are already familiar with the brand, because of their spending power and potential for this market to make revenues of the restaurant grow, and providing them with new promotions that would better cater to the wants and needs of this particular segment. While maintaining the status of the restaurant as the number one full service restaurant in terms of brand share, and gaining ground in the entire restaurant industry of the Philippines from its previous rank as 8.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU021114

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 disc ; 4 3/4 in.

Keywords

Max's restaurant; Chain restaurants--Philippines--Marketing; Restaurants--Philippines--Marketing; Restaurant management--Philippines--Marketing; Management--Philippines--Marketing

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