The effect of internet usage on the purchasing behavior of college students in buying personal technology

Author

Anna Katrina Lara Chan
Danica Marie Cohu
Beverly Ann Beyona Rona

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU021153

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Marketing--Philippines; Internet users; Consumer behavior

Recommended Citation

Chan, A., Cohu, D., & Rona, B. (2009). The effect of internet usage on the purchasing behavior of college students in buying personal technology. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/8278