You think this is funny?!: Analyzing the emotional response of the audience on insult humor in noontime shows

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Jennifer Lajom

Defense Panel Member

Maria Andrea S. Tirazona

Abstract/Summary

Previous research on Philippine humor failed to address specifically the insult humor so prevalent in local context. This study seeks to bridge a knowledge gap on the taste of the local audience for insult humor. Focus group discussions were conducted with audiences of a local noontime show known for a liberal employment of insult humor on the participants of the show. Subsequent examinations of the focus group discussions show certain themes dominant in the collected transcripts, namely, Techniques, Acceptance, and Source of Relief under Internal Processes. Insult Humor as Source of Amusement, Perceptions of Superiority and Bluntness in Delivering Jokes under Perception of the Audience on Insult Humor, and Culture and Accustomed to Humor Style under Insult Humor Dominant in Philippine Media. The results indicated that contrary to previous studies, insult humor elicits a positive emotional response from the audience, instead of having a negative effect on them. Numerous possible explanations as to why such results came about are discussed.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15760

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

142 leaves ; 28 cm.

Keywords

Invective; Invective--Humor; Wit and humor; Social interaction

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