Intramuros travel guides: Infomuros mobile application and getting around Intramuros pamphlet

Date of Publication

2017

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Joaquin Miguel Ruiz

Defense Panel Chair

Cheryll Ruth Soriano

Defense Panel Member

Miguel Rapatan

Paul Samonte

Cheryll Ruth Soriano

Abstract/Summary

Intramuros Administration (IA), which manages Intramuros, sends out limited and inconsistent attraction information to their tourists through outdated collaterals, such as walking tour maps and brochures. On the other hand, they respond to tourists, inquiries and concerns through e-mail, phone calls, or personal communication. Using Leiper's tourist attraction systems model (1990), the group created a mobile application, Infomuros : Intramuros travel guide, and a walking travel guide, and a walking tour pamphlet, Getting around Intramuros to provide tourists of Intramuros with an enhanced travel experience. Base on their feedback, the mobile app and pamphlet were informative, clear, and portable. The proponents conclude that the interventions were effective tools for information exchange as it satisfied tourist needs. Furthermore, this study hope to contribute to the improvement of the tourism industry in the Philippines by encouraging others to learn more about the country's history and to further appreciate its culture and heritage.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21330

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

110 leaves : illustrations (some color) ; 28 cm.

Keywords

Intramuros (Manila, Philippines)--Tours--Internet marketing

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