A moderation analysis on the psychological factors of the IBB model by Iram & Chacharkar

Added Title

Psychological factors affecting IBB

Date of Publication

2019

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Jim Rey R. Baloloy

Defense Panel Member

Filemon R. Cruz

Abstract/Summary

Impulse buying behavior (IBB) is commonly practiced in society, however, there is little information about the psychological processes behind the behavior. In the world we live in today, most societies rely heavily on the economic progress and welfare of the people determining a society's circular flow. Impulse buying is considered as a spontaneous action when purchasing items this behavior is usually seen elicited through a trigger, thus something internal or external has to be the source of the pull of that trigger. The model of impulse buying behavior by Chacharkar and Iram (2017) hypothesized various factors that lead to IBB. The researchers then aim to simplify this model down to the more psychologically considered factors and root a simpler model form the original and to test the model empirically by using a quantitative approach and a moderation analysis to find out the significance of the models psychological factors emotional appeal to advertisements (EAA) and self-regulation (SR) and how these factors lead to IBB.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17434

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

iv, 50 leaves : illustrations ; 28 cm.

Keywords

Impulse buying; Consumer behavior

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