Mr. Sorbetero

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Lissa Andrea K. Magpantay

Abstract/Summary

Mr. Sorbetero is an ice cream shop located besides the Office of Sports and Development in De La Salle Canlubang. Mr. Sorbetero is a start-up shop, along with a P150,000 investment by Nino Khristian Mulato, Luis Alfonso Pangan and Hedreich Chris Hernandez to initially make a successful effort to secure start up financing through a combination of investment and borrowed money from our parents to establish the business.

Mr. Sorbetero offers Soft Serve ice cream with sundae toppings like sprinkles, marshmallows, chocolate chips, oreos, caramel syrup, strawberry syrup and healthy alternative to choose from like blueberry toppings, strawberry, mango, grapes, watermelon and banana, cereals, oats and of course weekly updates of different flavors. Mr. Sorbetero launches and introduces new creations that surprise and delight customers.

Mr. Sorbetero's basic target markets are students, where the market is available and in-demand. The companys initial offering is a mixture soft serve ice cream and bright, sweet cream in a selection of flavors, fresh fruits and toppings to serve. Through selective marketing we intend to create a loyal customer base that will see Mr. Sorbetero's affordable ice-cream shop with a prestigious product offering.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17130

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

55 leaves : colored illustrations ; 28 cm.

Keywords

Ice cream parlors; Ice cream, ices, etc; Mr Sorbetero

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