An analysis of the consumer relations program of the ice cream companies as perceived by the consumers in relation to their awareness and their perception on the level of its effectiveness

Date of Publication

1986

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract Format

html

Language

English

Format

Print

Accession Number

TU04083

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

100 leaves ; printout.

Keywords

Ice cream industry - Marketing

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