Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Thesis Adviser
Adrianne John Real Galang
Defense Panel Member
Melissa Lucia Lopez Reyes
Abstract/Summary
This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studied. It was found out that Consumer Ethnocentrism and Gender is positively correlated with each other when it comes to preference for Local apparel. This study contributes to the very limited works in terms of consumer preference of Filipinos.
Abstract Format
html
Language
English
Format
Accession Number
TU15802
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
70 leaves; 28 cm.
Keywords
Ethnocentrism; Brand choice; Quality of products; Consumers' preferences; General factor (Psychology); Motivation research (Marketing); Social perception
Recommended Citation
Coronado, A. Q., Leonaro, R. P., & Lim, F. B. (2010). Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/7309
