Live prepared, learn today: the information dissemination of Kaya to the humanitarian sector
Date of Publication
2018
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication Technology and New Media
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Carlo Magno Figueroa
Defense Panel Member
Maria H. Diaz
Jason Vincent A. Cabanes
Abstract/Summary
Disaster-preparedness is one of the most pressing issues in the world today. In the Philippines alone, more than 274 natural calamities have affected the country in the past two decades (HLA, 2018) Humanitarian Leadership Academy (HLA) is a charity and nonprofit organization that offers a free online learning platform named Kaya that supports the needs of actors in the humanitarian sector. The problem that this paper focuses on is HLA's ineffective information dissemination of Kaya to its audience. Communication audit results conducted by the researchers revealed that receivers or potential Kaya adopters found that basic information (i.e. what the program is, how to register) and that the benefits of Kaya were not received by the target audience.
An event and a testimonial video were arranged in attempt to disseminate information about Kaya, based on the five perceived attributes of an innovation that influence adoption as posited by Sahin (2006). After the event, post-testing surveys were administered and focus group discussions were conducted to evaluate the effectiveness of the interventions. The evaluation results revealed that guests are positively influenced by the messages they received during the event that are based on the perceive attributes. This implies that the information disseminated about Kaya was received by the guests and significantly increased the likelihood of the participants to adopt Kaya.
Abstract Format
html
Language
English
Format
Accession Number
TU17340
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
93 leaves: illustrations (some color) ; 28 cm.
Keywords
Emergency management; Nonprofit organizations; Organizational change; Humanitarian Leadership Academy
Recommended Citation
Cabodil, G. S., Javier, J. T., & Luce, J. G. (2018). Live prepared, learn today: the information dissemination of Kaya to the humanitarian sector. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/7234
Note
Humanitarian Leadership Academy. Event manual, 2018