Factors that influence Filipino consumers' impulsive buying behavior
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Thesis Adviser
Maria Caridad Huelar Tarroja
Defense Panel Member
May Ann Garo Santiago
Abstract/Summary
This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research.
Abstract Format
html
Language
English
Format
Accession Number
TU15817
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
88 leaves ; 28 cm.
Keywords
Consumers--Philippines; Consumer behavior; Motivation research (Marketing)
Recommended Citation
Adan, A., Cabral, P., & Calma, J. (2010). Factors that influence Filipino consumers' impulsive buying behavior. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/7114
