A volunteer recruitment campaign for Check My School

Date of Publication

2016

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Gerardo A. Mariano

Abstract/Summary

Check My School (CMS) is a participatory monitoring program that aims to improve public education service delivery in the Philippines. Established in 2011 as a joint initiative of the Affiliated Network for Social Accountability in the East Asia and the Pacific (ANSA-EAP) and the Department of Education (DepEd), CMS promotes social accountability through constructive citizen-government engagement. CMS conducts nationwide data monitoring activities on how primary requirements in public schools are being met and reports the issues identified to corresponding local government units (LGUs) for resolution. In order to conduct these data monitoring activities, CMS seeks volunteers to facilitate the monitoring process in the public schools. However, recruitment in the Visayas and Mindanao chapters has been insufficient due to how CMS presented their need for volunteers. Because the presentation of the volunteer recruitment messages were ineffective, potential volunteers did not feel that CMS was worthy of their time and effort.

To address this problem, current strategies will be replaced with a volunteer recruitment campaign that includes (1) a poster campaign consisting of five posters, (2) a volunteer recruitment booth with (a) an organizational brochure, (b) a recruitment banner announcement tarpaulin, (c) two informational recruitment banner standees, and (d) a campaign hand fan, (3) an orientation meeting with four mini-tarpaulins to serve as visual aids during the event, and (4) a volunteer recruitment manual to serve as a sustainability guide for chapter coordinators. The campaign aims to motivate and persuade a total of 50 of the target audience to volunteer.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21378

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

102 leaves : coloreds illustrations ; 28 cm.

Keywords

Education--Philippines; Schools--Philippines; Volunteers--Philippines; Advocacy advertising--Philippines

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