Pakikisama recruitment: an organizational recruitment video for Pambansang Kilusan ng mga Samahang Magsasaka
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Michael Juat
Defense Panel Chair
Maria Angeli H. Diaz
Defense Panel Member
Abstract/Summary
PAKISAMA is a non-government organization advocating the welfare of farmers, fishers, women, youth, and indigenous people. As they face more issues regarding justice for the poor, they need the support of different sectors in the society. The peasantry usually does not have the capacity or the capability to formally fight for their rights, and are scattered amongst them. More members mean greater power, a greater chance to be heard.
The organization has been having difficulty in spreading one message about the organization and its advocacies to prospected members. These are represented by stories of the organization's leaders, which are sometimes not relayed due to their absence in recruitment.
PAKISAMA is affiliated with 42 communities in different provinces. It serves as a place where meetings could be held. To solve the consistency of the message of the recruitment, an organizational recruitment video for PAKISAMA shall be made to supplement and improve member expansion initiatives of the organization.
Abstract Format
html
Language
English
Format
Accession Number
TU15512
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
100, [14] leaves; 28 cm.
Keywords
Communication; Non-governmental organizations; Human services; Social advocacy
Recommended Citation
De Castro, L. C., Mendoza, J. R., & Sarmiento, J. V. (2010). Pakikisama recruitment: an organizational recruitment video for Pambansang Kilusan ng mga Samahang Magsasaka. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/6566
