The development of a web page for the Philippine Banking Corporation (PHILBANK)

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

The Philippine Banking Corporation (PhilBank) has been in the banking industry for 62 years. Today it has 63 branches all over the country. The company provides domestic and international banking services to its clients. The organization envisions itself as a strong and profitable bank committed to provide and deliver excellent services to its customers.

In line with its vision, the proponents developed a web page to further strengthen its services to its clientele towards the global economy. This web page presents the company's profile that includes the history, mission, vision, branches, board of directors and officers, an online newsletter, annual report, community involvement, a complete list of PhilBank's products and services, an online application forms for clients info card, current account, and loans. The webpage also features Reforestation Species of the Philippines.

In the construction of the webpage the proponents used some pictures and text from the existing publications of the Bank. Photos of the old logo and the board of directors and officers were lifted from the recent annual report of the company. All the other contents were produced and composed of the proponents through interviews with bank officers and based from the available materials of the organization. The proponents worked directly with the company's Project Manager, Mr. Raymund Siao and the Public Affairs Department headed by Ms. Regie Gepte.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08919

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

32 numb. leaves ; Computer print-out.

Keywords

Banks and banking, International; Banks and banking--Customer services; Bank management; Banks and banking, Philippines--Communication systems; Advertising--Banks and banking

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