WCC: Kaakibat ng kababaihan: An organizational identity awareness campaign proposal for Women's Crisis Center

Date of Publication

2008

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Maria Angeli H. Diaz

Defense Panel Chair

Maria Angeli H. Diaz

Defense Panel Member

Carlo Magno P. Figueroa
Gary Mariano
Judy Freya Q. Sibayan

Abstract/Summary

An awareness campaign plan for Women's Crisis Center (WCC), a non-government organization that seeks to eliminate all kinds of violence against women, was developed to address the external public's lack of awareness regarding WCC's identity. Guided by the Stanford Five-City Program, the project aims to increase the awareness of women from low-income families in District 2 of Quezon City, Metro Manila. Albert Bandura's social learning theory was used to develop messages for the various communication channels of the campaign.

Abstract Format

html

Note

Women's Crisis Center

Language

English

Format

Print

Accession Number

TU15544

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

261, 43, 55 leaves : ill. (some col.) ; 28 cm. + ; 1 cd supplement.

Keywords

Advocacy advertising; Publicity; Public relations

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