To tweet or not to tweet: A mediation analysis of factors that predict the use of social network sites
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
Subject Categories
Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Thesis Adviser
Nico A. Canoy
Defense Panel Member
Melissa L. Reyes
Abstract/Summary
This study describes how attitude, emotions, sense of community and social identify of the young adults who engage in Twitter predict and affect their actual use of the said social networking site (SNS). A total of 262 respondents composed the entire sample. Multiple regression and Sobel test were used for data and mediation analysis. Results yielded a significant relationship among attitude and social identity towards the actual use of SNS. However, sense of community did not establish a relationship among the variables and the effect were also not mediated by emotions. The findings of the present study signify that sadness, anger and anxiety of young adults can affect their attitude and social identity towards their actual use of SNS.
Abstract Format
html
Language
English
Format
Accession Number
TU14670
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Keywords
Online social networks—Psychological aspects
Recommended Citation
Angeles, M. D., & Manuel, L. C. (2011). To tweet or not to tweet: A mediation analysis of factors that predict the use of social network sites. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/5259
Embargo Period
4-21-2021
