Unity in rhythm: A benefit concert for My Father's House

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Magno P. Figueroa

Defense Panel Chair

Judy Freya Q. Sibayan

Defense Panel Member

Roy Nicolas Molon
Valerie Peramide

Abstract/Summary

My Father's House is a non-profit, child caring organization serving abandoned, neglected, and orphaned children. A major communication problem the organization had was the lack of their community's awareness towards their vision, mission, and objectives. To solve this communication problem, the researchers organized a benefit concert.

The benefit concert was entitled Unity in Rhythm. it was held last March 29, 2011, at the Insular Life Auditorium, Filinvest Corporate City. The target audience for the benefit concert were communities surrounding My Father's House, specifically BF East Phase 6, BF Executive, Alabang Hills, Pacific Malayan, Kalipayan, Alabang 400, and Hillsborough. Based from the different success indicators such as attendance figures, guest enjoyment level, revenues, and action of the audience after the concert, it was proven that the benefit concert was the appropriate communication tool to make the target audience aware of the organization's identity.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15806

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

120, 3 unnumbered leaves, 28 cm. + photo coverage

Keywords

My Father's House (Philippines)—Public relations; Concerts

Embargo Period

4-11-2021

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