A public relations plan for the La Salle Provincialate
Date of Publication
2005
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Abstract/Summary
This PR plan aims to attract students to participate in the La Salle Provincialate's (LSP) Lasallian Volunteer Program (LSVP) through proposed strategies and tactics such as short-term activities and tie-ups with student organizations to incease the students' awareness about LSVP. These serve as trial activities and preparatory programs for the organization's one-year volunteer program in order to build a positive image for LSVP. It identifies which publics in Grunig's Situational Theory of Publics are present in DLSU-Manila. In-depth interviews were conducted on 15 students who qualified in our purposive sampling. Interview results were analyzed through theme alaysis, which revealed latent, aware, and active publics are present in DLSU-Manila. It also revealed that students have considerations and preferences that affect their decision to participate in a volunteer activity.
Abstract Format
html
Language
English
Format
Accession Number
TU13437
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
147 leaves, illustrations (some color); 28 cm.
Keywords
La Salle Provincialate; Volunteer workers in education; Volunteer workers in social service; Volunteer workers in community development
Recommended Citation
Tan, B. P., & Yambao, J. F. (2005). A public relations plan for the La Salle Provincialate. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/4936
Embargo Period
3-5-2021
