The effect of combining mood matching and metaphors on persuasion

Date of Publication

2005

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract Format

html

Language

English

Format

Print

Accession Number

TU12584

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

68 leaves ; Computer printout

Keywords

Persuasion (Psychology); Mood (Psychology)

Embargo Period

2-28-2021

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