A comparative study of the marketing strategies of Philippine-based Japanese appliance companies

Author

Jelena L. Baldueza
Katrine Iris L. Cu

Date of Publication

2000

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts in International Studies Major in Japanese Studies

Subject Categories

Asian Studies | Japanese Studies

College

College of Liberal Arts

Department/Unit

International Studies

Abstract Format

html

Language

English

Format

Print

Accession Number

TU11199

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

110 leaves ; Computer printout

Keywords

Electric apparatus and appliances—Marketing, Japanese business enterprises--Philippines--Marketing

Recommended Citation

Baldueza, J. L., & Cu, K. L. (2000). A comparative study of the marketing strategies of Philippine-based Japanese appliance companies. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/4591

Embargo Period

2-8-2021