Hermosa paczyme: Print production package

Date of Publication

1995

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

Litton and Co., Inc. is a company engaged in the manufacture of agro-industrial products, garments, exports, and other related product lines. One of its subsidiaries, namely, Hermosa Group of Companies is a company which ultimately aims to become an integral part of national progress. As such, it helps in the growth and development of the road construction industry by means of producing a breakthrough product, Hermosa Paczyme. Paczyme is a scientific and chemical product which stabilizes soil and eases compaction. It is a safe, biodegradable, non-toxic liquid material which is considered as a cheaper and better alternative to road building. The company saw the need to make their target clientele aware of their company and its products through the help of the print medium. The project is composed of a product brochure, a product manual, and a company manual. The brochure measures 8.5 by 11.5 inches and is three-fold. On the other hand, the manuals measure 5.5 by 8.5 inches containing approximately ten to twenty pages each. All materials contain illustrations which will be drawn by an artist. The proponents will be responsible for writing the text, designing and conceptualizing the layout.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08073

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

26 leaves ; Computer printout

Keywords

Advertising; Communication in marketing

Embargo Period

1-24-2021

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