A causal and exploratory study on the internal and external factors affecting the usage of customer-oriented accounting practices of banks in Metro Manila
Date of Publication
2012
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Interdisciplinary Business Studies
Subject Categories
Business
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Thesis Adviser
Niano Jose B. Gonzales
Defense Panel Chair
Hermenigilda, E. Salendrez
Defense Panel Member
Carmelita C. Clerigo
Abstract/Summary
This study is causal and exploratory in nature. It identifies and assesses the internal and external factors taken into account by the banking industry situated in Metro Manila when choosing the appropriate customer-oriented accounting practice to use and measures the extent of influence these factors over the decision on which customer-oriented accounting practice to use in the company. The researcher used personal interviews and surveys to gather data which was analyzed using multinomial logistic regression analysis in order to assess the predictive power of the priorities on the decision making process of the company. The results showed that intensity of competition, market orientation, and type of customer relationship are the most significant factors in influencing the management's decisions on which accounting practice to use. Through the data gathered, the researcher was able to develop a prioritization matrix that shows the ideal customer-oriented accounting practices to be used given the factors prioritized. While there are numerous stakeholders benefited by this study, the researcher aimed mainly to help prospective companies adopting a market-oriented approach to make informed decisions by showing the factors into account that leads to the optimal customer-oriented accounting practice implemented by companies. With this, prospective companies may assess the factors they value and evaluate the suited customer-oriented accounting practice to adopt for the bank's operations.
Abstract Format
html
Language
English
Format
Accession Number
TU18007
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
218 leaves ; illustrations (some colored) ; 28 cm.
Recommended Citation
Ventura, A. (2012). A causal and exploratory study on the internal and external factors affecting the usage of customer-oriented accounting practices of banks in Metro Manila. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/2544