A comparative study of mass communication programs in MM schools
Date of Publication
1988
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Communication Arts
College
College of Liberal Arts
Department/Unit
Communication
Abstract/Summary
In comparing the undergraduate mass communication programs of several schools and universities, this study tried to describe the similarities and differences of each program. The research design is descriptive taking into account five variables in describing each program. These variables were: program background and history, program mix or curriculum, program resources, faculty and student profile. From a total sample population of 22 schools and universities, six schools were randomly selected. To gather the needed data, a personal interview was done of the chair or vice chair for each program. Of the five variables described, program mix or curriculum was the most important variable. The type and number of faculty hired were determined only after the program mix was established. The number of students admitted to the program was also determined only after the number of courses or curriculum was made. Program resources were also determined on the kind of courses offered. Majority of the programs offered a general mass communication program however their focus or areas of concentration varied.
Abstract Format
html
Language
English
Format
Accession Number
TU08279
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
47 numb. leaves
Recommended Citation
Rodriguez, M. P. (1988). A comparative study of mass communication programs in MM schools. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/2007
