The impact of the value chain activities on the profitability of the Philippine Footwear Federation, Inc. member firms

Date of Publication

4-11-2008

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Development Studies/ Bachelor of Science in Commerce Major in Business Management with Applied Corporate Management

Subject Categories

Business | Strategic Management Policy

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Emilina R. Sarreal

Defense Panel Chair

Divina M. Edralin

Defense Panel Member

Ma. Luisa C. Delayco
Josemari F. Lim

Abstract/Summary

Marikina City has been known as the shoe capital of the Philippines it being the centre of the footwear industry. The shoe products were said to have export potential, however past researchers had concluded that the Shoe Industry in the Philippines have been on the decline for the past years. Studies presented the causes of the decline but none was done in relation to profitability, which is the aim of every firm that would eventually bring the industry back to its growth stage.

Using the value chain model, the study presented all the possible activities of the industry that would have an effect on the profitability. The survey data sourced from Pearl2 Project had 55 Marikina PFFI member firms as respondents. With a number of independent variables, which are all the possible causes and one dependent variable, which is profitability, linear regression method of analysis was used. The method aided in determining which among the presented possible causes significantly affect the profitability either positively or negatively.

The analysis revealed that a combination of primary and support activities exert significant effect to the profitability of PFFI member firms. The primary activities are Inbound Logistics (Percent of Local Materials Used) and Sales & Marketing (Market Segment Targeted and Trade Promotions Activities), while support activities are Recruitment and Training (Total Number of Office/Administrative Staff, Male Quality Control Staff, Total Number of Male Employees, Female Production Staff, Female Technical/Research and Development Staff). The activities which have a positive effect to the profitability of the firms are Market Segment Targeted, Trade Promotion Activities, Total Number of Office/Administrative Staff and Total Number of Male Employees while the rest have negative effect which is a decrease in profitability.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15633; CDTU015633

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

vii, 84, [124] leaves ; 28 cm. + 1 computer optical disc

Keywords

Shoe industry--Philippines; Footwear industry--Philippines; Shoemakers--Philippines; Industrial management; Economics--Research; Business logistics; Competition

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2-22-2026

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