HP iPAQ512: Functionality, efficiency and value for money: A marketing plan for Hewlett-Packard Philippines Corporation

Date of Publication

12-3-2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

Even before 2003, the mobile phone is already being seen as a connector to life, enhancing people’s lifestyle. As lifestyles become more fast-paced and schedules more hectic, the need to be connected and reached easily at all times increases. A regular mobile phone, as a growing number of people realize, cannot satisfy this need. Thus, the smartphone was created.

As of now, there is still no standard industry definition for a smartphone. The researchers however define smartphone as a handheld device that combines a mobile phone’s capabilities and some of the features found in a handheld computer. Hewlett-Packard, seeing the need for 2smarter"? Phones, launched the iPAQ 512. Currently, it caters to corporate professionals and SMEs. Advertisements are mainly through press releases and print ads.

For the HP iPAQ 512 to compete well in the Philippines smartphone market, the group proposed several strategies. The iPAQ 512’a unique selling proposition would be defined as to distinguish it from other smartphones available in the market today. Aggressive advertising and promotions would also be implemented in order to increase both awareness and sales. There would also be strategies for the distribution system so that distributors and channel partners would be motivated to sell. In all of the proposed strategies, the HP Way will be incorporated.

With the proposed strategies, the researchers believe that there will be an increase not only in awareness of the iPAQ 512 but also in its sales.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16092; CDTU016092

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 v. : col. ill. ; 28 cm. + 1 computer optical disc.

Keywords

Marketing; Smartphones

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3-8-2026

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