A proposed marketing plan for sunglo powder concentrate

Date of Publication

8-24-2005

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Milette L. Zamora

Abstract/Summary

The promotions of the proponents in making this marketing plan is to improve the overall market presence and sales performance of Zesto Corporation’s first and only powder juice concentrate Sunglo.
Sunglo powder concentrate currently has an insignificant market share. Majority of the powder juice market is unaware of the presence of the product, hence, the product’s relatively low rates volume of P67, 172, 513 this year.
The product is currently threatened by eventually deletion in a number of supermarkets due to very low demand.
Given these situations, the proponents suggests the following action plan to improve the product and its performance in the market: Enhance the product’s features and introducing a 45 gram (litro pack) variant and then re-launch the product. Improve distributions. Investing on an aggressive communications campaign to increase the product’s awareness level.
The proponents of the study projects a 40% initial growth with the implementation of the mentioned strategies.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16199; CDTU016199

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 v. : ill. (some co.) ; 28 cm. + 1 computer optical disc

Keywords

Marketing; Concentrated fruit juices; Zesto Corporation

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3-10-2026

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