Title

An integrated marketing communications campaign for Laomoiyan Corporation's Happee

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Thesis Adviser

Carmelita B. Walton

Defense Panel Chair

Regina Dy

Defense Panel Member

Carlos Maglutac

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU021022

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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