An integrated marketing commuications campaign for Chips Delight

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jose Luis R. Liongson

Defense Panel Chair

Milette L. Zamora

Defense Panel Member

Regina C. Dy

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022189

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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