A marketing plan for Odyssey Music and Video
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Benison Y. Cu
Defense Panel Chair
Jose Luis R. Liongson
Defense Panel Member
Antonio Concepcion
Abstract/Summary
Odyssey has been known as a retail store for CDs and DVDs but since technology has evolved, the music and the movie industries have been affected. These changes have pushed Odyssey to make decisions on the path it is taking. The company has decided to sell gadgets and accessories. Odyssey is positioning itself as a competitor of other gadgets and accessories retailers in the country.
The goal of Odyssey is to have an equal ratio of 50% CDs and DVDs and 50% gadgets and accessories. To make this happen the company has to bring in more products to their store. The group has decided to introduce a new brand of speakers in the Philippine market, the Mobi Headphonies. Odyssey will be the exclusive retailer of the brand. Mobi Headphonies are unique speakers they are small in size but provide the user a good quality of sound. The target market for this certain brand will be 18 to 25 who have the purchasing power. The group aims to create brand awareness through traditional and non-traditional advertising that includes making use of networking sites and advocacies.
The Mobi Headphonies, on its first year, will be available at Odyssey retail outlets in Metro Manila and Cebu area. After its first year, the product will be available at the outlets outside Metro Manila.
Introducing a new brand in the Philippine market and being its exclusive distributor will be a good step for Odyssey to place itself as a gadget and accessories retailer. This will create awareness to the consumers that Odyssey does not only offer CDs and DVDs but they also have gadgets and accessories. This will give the company an advantage over its competitors.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU022087
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Paa, A. J., Ramos, H. D., Salcedo, H. A., & Tan, J. S. (2010). A marketing plan for Odyssey Music and Video. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18177
