An integrated marketing communications campaign for Mandom Philippines Corporation

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jay San Juan

Defense Panel Chair

Raymond G. Vergara

Defense Panel Member

Arvin Alivia

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022048

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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