An integrated marketing communications campaign for It's More Fun in the Philippines
Date of Publication
2013
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Advertising Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Aristoteles C. Estrella
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU022006
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Kim, Y. S. (2013). An integrated marketing communications campaign for It's More Fun in the Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18146
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