Reinforcing business resiliency of online classified companies in the Philippines

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Brian Gozun

Defense Panel Chair

Cristina Teresa Lim

Defense Panel Member

Raymund L. Dimaranan

Abstract/Summary

This thesis has generated a business model constructed using Osterwalders business model canvas, Hamel's four factors in anticipating strategy decay and the resiliency factors specifically designed for the online classified ad industry. Given the sudden decline of Multiply.com, the researchers considered it critical to analyze this event and conduct a research to ensure that other online classified ad companies avoid committing the same errors and to strengthen the constructive strategies these companies have along with the findings from this research to achieve the objective of business resiliency in the online classified ad industry. The researchers made use of both qualitative and quantitative data from the study with interviews using the TOWS Analysis, surveys using the Likert Scale with the Analysis of Variance and observations to gather and analyze their data. This is a significant matter in the Philippines especially with the immense growth and countless breakthroughs and innovations for e-businesses that wish to continue their business operations online.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18277

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

iii, 183 leaves : illustrations (some colored)

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