A service plan for Philippine Airlines' Domestic Airport Procedure

Date of Publication

2004

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Lucas E. Santiago

Defense Panel Chair

Luisa A. Chua

Abstract/Summary

Philippine Airlines is still the leading service provider of domestic passenger air transportation. However, the proponents learned that the main challenge being faced by the company is meeting the demands of the Rehabilitation Plan. In particular, the cost of debt servicing requires the company to earn more in order to defray such payments.

In that light, the proponents, after two months of in-depth study, have come-up with a proposition that would help the company gain more revenue. This is for the purpose of creating a potential source of fund which will be used to pay its debts.

After paying such debts, the company is expected to operate with more ease, thus it can spend on service improvements. This service improvement will eventually lead to achieving the proposed ultimate goal which is TO BE THE MOST PREFERRED DOMESTIC AIR PASSENGER CARRIER.

However, due to time limitations, the proponents have chosen to work only on a service development program on airport procedures. Since this is procedural, minimal costs are attached.

These programs are expected to have an immediate effect in our short-term objective, which is to increase passenger traffic by 6%.

And lastly, a year-end overall evaluation would be prepared to match target cost benefits to actual cost benefits.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16319

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

This document is currently not available here.

Share

COinS