Bahay Tsinoy: A museum of the Chinese in Philippine Life (A proposed advocacy campaign for the Chinese-Filipino Integration into Philippine life)
Date of Publication
2001
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Julie B. Tanada
Defense Panel Chair
Luz T. Suplico
Abstract/Summary
This is a proposed advocacy campaign for the integration of the Chinese Filipino into Philippine society through Bahay Tsinoy, a one of a kind museum of the Chinese in the Philippine Life. The campaign involves around how to best market the museum and its ideals of promoting to the utmost the Chinese-Filipino integration.
A profile of the museum and the organization responsible for its creation is included in the plan as well as relevant data on how visual and interactive exposure can be conducive to learning. This latter information was added for readers to gauge the museum's effectiveness ads a medium of communication and education. Furthermore, the paper illustrates the strengths and weakness of the museum as an advocate of this ideal and the strategies it currently employs to achieve its objectives. Beyond the profiles and analysis concerning Bahay Tsinoy, are the strategies proposed by the group to aid in the marketing of the museum and to support its original objectives. Most importantly, the ultimate goal of this proposed plan is to promote a consciousness among Chinese-Filipinos of their roles and responsibilities in the development of all aspects of Philippines life which in turn, will hasten a positive integration of both the Tsinoy's ethnic-Chinese origins and socio-political identities as Filipinos.
The importance of this study lies in its capability to provide needed and constructive information on how to surpass misconceptions, stereotyping, and otherwise a complete lack of information or cooperation towards the enrichment of a minority not only amongst the general public but also amongst themselves.
Abstract Format
html
Language
English
Format
Accession Number
TU16457
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Leang, A. Y., Chua, S. C., & Capuno, V. (2001). Bahay Tsinoy: A museum of the Chinese in Philippine Life (A proposed advocacy campaign for the Chinese-Filipino Integration into Philippine life). Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17661
