Artic flavored vodka

Date of Publication

2003

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Larry de Vera

Defense Panel Chair

Julie Tanada

Defense Panel Member

Carlos Maglutac

Abstract/Summary

Drinking is a part of the social life of Filipino people. It is inevitable for them to have fun without having at least a shot or two of alcohol. This became a lead to imported alcohol manufacturers and distributors to market alcohol beverages in the Philippines. Yet there are so many factors that may affect the ability to sell of imported alcohols. There are lots of local manufacturers of alcohol in the country that they need to compete with especially today that we are experiencing some problems in our economy.

Nordique Marketing Inc. is the distributor of many product lines of alcohol beverages. One of these is the top selling flavored vodka in Italy, which is Artic Flavored Vodka. Currently, Nordique Marketing Inc. is doing series of events for its target market to be aware of and to buy Artic Flavored Vodka. Artic Vodka does have very promising unique selling proposition that can to all of its competitors. Targeting right market is the secret.

As you go into the study we've made for Artic Flavored Vodka, you will realize that there is more to what is the usual. Using different kinds of marketing tactics will further help for the improvement of establishing s name for a certain product or brand. This marketing plan will serve as a guide for Nordique Marketing in case they plan to implement any changes for the development of Artic Flavored Vodka.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16357

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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