Enhancing the marketability of Gtxmarketplace.com (A marketing plan for Gtxmarketplace.com)
Date of Publication
2003
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Carlos Maglutac
Defense Panel Chair
Lucas E. Santiago
Defense Panel Member
Larry de Vera
Abstract/Summary
The travel and tourism industry is one of the fastest growing industries as ascertained by the change in behavior patterns and the tenaciously promotions of various governments world wide. With the onset of travel becoming more affordable and faster, people's desire to travel has been developed. Travel and tourism also contributes considerably to economic growth and employment, factors desirable to any country. The current war in Iraq and the global economic slowdown are the largest threats to world tourism today.
Amidst such a setting, this undertaking aims to enhance the marketability of GTX Market Place. Said company is an online B2B venture that provides a forum for the exchange of hotel room nights through auctioning. The head office of GTX Market Place is currently, and will remain, in Paris. The marketing and information technology functions will be carried out in the Philippines due to inherent cost advantages.
GTX Market Place services are targeted to hotels, lodging facilities, institutions, travel agencies and tour operators. Similar B2B online travel businesses operating on the Global Distribution System are recognized as the main competitors of GTX. The leading companies under the above description are Abacus, Amadeus, Galileo International, Pegasus Solutions, Sabre and Worldspan.
Marketing programs including sales kits, sales calls, print advertisements and press releases have been developed and scheduled for a period of two years. Each tool facilitates in the attainment of goals and objectives that contribute to GTX Market Places profitability and position in the industry. Similarly, monitoring and evaluation tools have been developed to determine the success of the marketing programs in meeting objectives. Included among these are comparisons between actual and desired figures and an awareness and satisfaction survey. The results derived from an in depth analysis of company performance shall be the marketing direction for the succeeding years.
Abstract Format
html
Language
English
Format
Accession Number
TU16350
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Bacolod, P. B., Villavicencio, C. B., & Wong, J. C. (2003). Enhancing the marketability of Gtxmarketplace.com (A marketing plan for Gtxmarketplace.com). Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17631