Advocacy program proposal for Philippine Animal Welfare Society

Date of Publication

2003

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Julie B. Tanada

Defense Panel Chair

Jaime S. Ong

Defense Panel Member

Denis Gutierrez

Abstract/Summary

After the successful lobby for legislation of the Philippine Animal Welfare Society (PAWS) and other local animal welfare groups, the Philippine Animal Act of 1998 was passed. It is now time for the concerned organizations and government agencies enumerated in the said act to use this law as a tool to push forward the animal welfare movement.

Right now, Paws is only able to implement its programs on a small scale for there are two structural-base issues that limit them from maximizing their full potential. First, the organization id defined as non-profit, non-government organization which makes them dependent outside companies and government agencies for the availability of their funds. Next, the organization is volunteer-based. The lack of monetary compensation deprives the organization with the power to demand permanency, consistency and reliability from their volunteers.

An answer to this condition, this paper recommends to the organization a low-cost program that penetrates and makes use of the local educational system. Here, the organization can find the highest concentration of the program's target public: promising high school students who have creativity and leadership potential which the organization can tap as a resource for its current programs, and train to be animal welfare advocates themselves.

By putting up a network of clubs, PAWS will have a pool of ready volunteers for the organizational activities. Moreover, it will enable the organization to concentrate on organizing major, because this network of clubs will be handling the small-scale events under the supervision and guidance of PAWS as its mother organization. In effect, there would be an increase in the total activity within the movement itself.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16349

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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