Advocacy program proposal for Philippine Animal Welfare Society
Date of Publication
2003
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Advertising Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Julie B. Tanada
Defense Panel Chair
Jaime S. Ong
Defense Panel Member
Denis Gutierrez
Abstract/Summary
After the successful lobby for legislation of the Philippine Animal Welfare Society (PAWS) and other local animal welfare groups, the Philippine Animal Act of 1998 was passed. It is now time for the concerned organizations and government agencies enumerated in the said act to use this law as a tool to push forward the animal welfare movement.
Right now, Paws is only able to implement its programs on a small scale for there are two structural-base issues that limit them from maximizing their full potential. First, the organization id defined as non-profit, non-government organization which makes them dependent outside companies and government agencies for the availability of their funds. Next, the organization is volunteer-based. The lack of monetary compensation deprives the organization with the power to demand permanency, consistency and reliability from their volunteers.
An answer to this condition, this paper recommends to the organization a low-cost program that penetrates and makes use of the local educational system. Here, the organization can find the highest concentration of the program's target public: promising high school students who have creativity and leadership potential which the organization can tap as a resource for its current programs, and train to be animal welfare advocates themselves.
By putting up a network of clubs, PAWS will have a pool of ready volunteers for the organizational activities. Moreover, it will enable the organization to concentrate on organizing major, because this network of clubs will be handling the small-scale events under the supervision and guidance of PAWS as its mother organization. In effect, there would be an increase in the total activity within the movement itself.
Abstract Format
html
Language
English
Format
Accession Number
TU16349
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Inocentes, K. T. (2003). Advocacy program proposal for Philippine Animal Welfare Society. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17630