An advocacy campaign for stepping stone learning, resource, and therapy center
Date of Publication
2002
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Milette L. Zamora
Defense Panel Chair
Benison Y. Cu
Defense Panel Member
Santiago Lucas
Abstract/Summary
To date, Stepping Stone Learning, Resource and Therapy Center (SSLRTC) has a trust fund of approximately Php 1.2M and lacks Php 8.8M to attain its projected target of Php 10M. There is also difficulty in collection of dues that member clubs of Rotary District 3830 are supposed to pay.
The purpose of this paper is to achieve our goals and objectives of making collection easier and gathering Php 8.8 million in a span of four years. Our long-term goal is for expansion of the center.
To achieve the first objective, we will use a direct mail approach. Letters will be sent to all members informing them of their obligation to pay. For the second objective, four programs are suggested and each of these programs will generate funds for SSLRTC. Solicitations from companies, partnership with fashion retailers, photo exhibits, and tie-ups with credit card companies are the four programs proposed. When the funds are generated and the trust fund reaches Php 10M, the money coming from club dues and tuition may be used to purchase equipment and to expand the center or transfer it to a bigger venue.
Abstract Format
html
Language
English
Format
Accession Number
TU16388
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
2v. ill. (some col.)
Recommended Citation
Comia, G., Coscolluela, A., & Lao, M. (2002). An advocacy campaign for stepping stone learning, resource, and therapy center. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17629
