A marketing plan for gadgets magazine
Date of Publication
2003
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Leonardo Garcia, Jr.
Defense Panel Chair
Milette L. Zamora
Defense Panel Member
Carlos Maglutac
Abstract/Summary
Great Minds Incorporated was established in 1999 to provide high-quality and services for customers in all types of media. Its first product is Gadgets Magazine, a glossy upscale publication featuring the latest products in information technology, audio/video, telecommunications, sports, health and fitness, among others. It aims to help the reader discern which among the vast array of devices, tools, inventions and contraptions would truly be beneficial for him or her.
The potential of Gadgets to be successful in its field is very high, so a marketing plan was formulated to increase the popularity and readership of the magazine with the most minimal expense. It significantly considered its mission to produce high-quality broadcast materials for wholesome entertainment and education of the public. The marketing strategy aims to increase sales of the magazines and gain recognition as a technology and lifestyle magazine.
The goals of the Marketing Plan are to strengthen the readership status of Gadgets and further enhance the product to give the readers a better value for their money. In order to achieve these goals, the group formulated various programs such as special travel packages, freebies and organization of events to make the magazine known to the public. Overhead costs of the magazine would be very minimal since the sponsors and advertisers will shoulder most of the costs and expenses.
Abstract Format
html
Language
English
Format
Accession Number
TU16341
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Aganon, A., & Santos, L. (2003). A marketing plan for gadgets magazine. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17626
