PowerBooks live: A proposed retail plan for PowerBooks GreenBelt 4 branch

Date of Publication

2003

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Carlos Maglutac

Defense Panel Chair

Luz T. Suplico

Defense Panel Member

Christine Ledda

Abstract/Summary

The owners of PowerBooks Specialty Store, Inc. have decided to move its main branch in Arnaiz Avenue (formerly Pasay Road) to an approximately 1,800 square meter area in Greenbelt 4. Greenbelt 4 will be Greenbelt Centers retail mall. The mall boasts of retail stores that cater to the high end and Powerbooks management believes it can benefit greater if they transferred there.

This store, however, will have a different name and a different concept as well. The branch in Greenbelt will be called PowerBooks Live. The retail store will have a different feel because the sections will each have a different look, one that is related to the book classification.

It is in this light that the group has decided to make a Retail Plan. The plan proposes some steps that will help identify the strengths and weaknesses of the company, as well as pinpoint the opportunities and treats. The group has also made proposals which can help PowerBooks Live achieve excellence.

Suggestions were focused on the Store Design, Store Layout, Merchandise Presentation, daily Operations, Advertisements and Promotions, as well as in the Evaluation and Monitoring Programs. With a total cost of P 3,829,985.46, the group believes that the proposed strategies can be effective an accomplishing the objectives in order to maintain a competitive edge over evolving specialty bookstores.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16325

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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