Service plan: NEO holistic center

Date of Publication

2005

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Denis Gutierrez

Defense Panel Chair

Jose Luis R. Liongson

Abstract/Summary

The product of a certain business establishment in not the only thing that the customer takes into consideration when assessing the performance of the business entity. The service being provided to them is also a big factor that they take into consideration when they avail of a certain product and or service. Quality service is expected in any business establishment since this a part of what the customer are paying for. And so, this is essential to be able assured of the success any business entity is aiming for.

NEO Holistic Center is a Filipino-owned DAY Spa who believes that with the right mix of service quality and variety, marketing and investment, it can grab a significant share of the growing Spa industry. Filipinos have long been fond of massages but it is only recently that spas are adopted as a lifestyle. Spa being adapted as lifestyle will also be used as basis by the group to create investment and profitability plans that would yield better profit to the company. This service plan aims to increase annual gross sales by at least 24.68% and attain at least a minimum of 800,000 in net income.

This service plan is intended for the improvement of the service offered by NEO Holistic Center to its customers. This study aims to analyze the process of the said branch in dealing with their customers and at the same time be able to help in the improvement of their service. Customer feedback and concerns will be collected and analyzed through the use of surveys. Moreover, this service plan wants to highlights the different areas the branch is not doing well. Areas like low customer volume during off off peak hours will be looked at and given solution through various advertising and promotions that will be implemented. Also, service improvements will also be put into action by letting therapists undergo retraining and seminars.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16209

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

81 leaves

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