A proposed service plan for the farm at San Benito: The hippoctates health resort of Asia
Date of Publication
2006
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The Farm at San Benito is a Spa and Health Resort located at Lipa, Batangas. Now on its5th year of operations, it has garnered several international awads in the Health and Wellness Industry. Monthly revenues average at Four Milion Pesos with 42.57% occupancy rate.
This service plan aims to increase monthly revenues of The Farm at San Benito to Six Million Pesos with 55-60% occupancy rate. To achieve this, the proposed programs are geared toward creating awareness on the detoxification program and enhancing the wellness packages of the said resort. Total proposed programs amount to Php 2,225,679,09 which includes costs for public relations, advertisements and the service development plan, investments are expected to have a return of Php 13,986.00.
To monitor the success of the programs, quarterly reports will be evaluated by the Sales and Marketing manager. Sales and inquiries wil be the basis for evaluation. Employees will be assessed through customer satisfaction ratings in the survey.
Abstract Format
html
Language
English
Format
Accession Number
TU16177
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
2v. ill. (some col.)
Recommended Citation
Exconde, H. A., Frontuna, A. A., & Neri, M. A. (2006). A proposed service plan for the farm at San Benito: The hippoctates health resort of Asia. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17596
