A marketing plan for Kodak EZ200

Date of Publication

2000

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Lito Carino

Defense Panel Chair

Rolando D. Esguerra

Defense Panel Member

Jayme Ong
Christine Uy

Abstract/Summary

Kodak has been the market leader in the digital camera industry since its introduction in 1994 in the country. It bested its closest competitor, which is Sony by about 20%. Being the market leader in this competitive industry only shows the immense popularity of Kodak as a digital camera brand.

Lamco International, being the sole distributor of Kodak Digital products to IT stores in the country since 1998 benefited from this arrangement. Kodak digital products added up to the over-all sales of Lamco International.

By January 2011, Kodak will introduce a competitive priced digital camera, the Kodak EZ200 model. The EZ200 will be the entry-level model of digital cameras in the Philippine market. The competitiveness of the price and its functionality will likely enthrall the Filipino consumers.

Having seen this opportunity, the group conducted a purposive survey on the dealers and the end-users. The survey results were given much thought by the group and most of the results were deliberated upon in the proposal. The recommendation presented is equally centered on creating consumer awareness therefore generating of sales.

The group forecast that because of the marketing strategies undertaken, the EZ200 digital camera model will be the number one contributor in the digital camera sales of Lamco International.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16488

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2v. ill. (some col.)

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