In search for excellence: A marketing plan for Q2 executive search
Date of Publication
2007
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Raymond Vergara
Defense Panel Chair
Jose Luis R. Liongson
Defense Panel Member
Fredelita E. De Mesa
Abstract/Summary
Q2 Executive search is a division of Q2 HR Solution that provides executive recruitment and headhunting services for management level positions and above. Matching the best with the best as their claim, Q2 Executive Search has been in the headhunting industry for almost seven years and is continuously capturing market share. They aim to be the HR Solutions Provider of Choice among multinational and blue chip Filipino companies.
The company has annual target sales and revenue quota for each consultant. For the year 2007, P24,500,000 estimated gross revenue must be achieved. However, for the year 2008, the researchers intend to have an increase of ten percent (10%) in the operating profit margin and an increase in six (6%) on their return on sales average. A decrease of twenty percent (20%) in cost of sales should also be reflected.
Through the SWOT analysis and Service Quality (SERVQUAL) survey conducted with the employees of Q2 Executive Search, areas of improvement were determined and marketing strategies were formed to target the need for improvement.
The strategies proposed focused on giving the company a new image that would best represent the company while creating image retention and impact. This encompassed revamping the look of the logo, slogan, tarpaulin, and sales collaterals while adding an audio visual presentation. Events and advertorials were also proposed and planned out as these were expected to create and strengthen good relationships between the company and its prospective and existing clients.
Cost of proposed strategies did not go beyond the allotted budget for the year. An increase in the profit margin and net income can be projected as revenues increased but the budget was allocated properly, which resulted in lower operating expenses.
Abstract Format
html
Language
English
Format
Accession Number
TU16100
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
41 leaves
Recommended Citation
Diestro, C. V., Matibag, Raizel S.., & Ting, Candace Daphne L.. (2007). In search for excellence: A marketing plan for Q2 executive search. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17588