A service plan for UPS-Delbros International Express Ltd., Inc.

Date of Publication

1999

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Luz T. Suplico

Defense Panel Chair

Leonardo Garcia, Jr.

Defense Panel Member

Luisa Chua

Abstract/Summary

Communication and the delivery of goods has been an integral part not only of the business sector but also of the general mailing public. Delays in the services of the post office in the handling and delivery of mails brought about the emergence of the courier industry not only in the Philippines but also in other parts of the world.

The courier industry offers fast delivery of documents and packages for efficient business operations.

Today, the Philippine courier industry is dominated by three companies, namely: Documents Handling Service (DHL), Federal Express (FedEx) and United Parcel Service (UPS).

DHL, the market leader, has been in the country for 28 years while FedEx, the market challenger, has been in the country for 20 years. UPS, on the other hand, is only 2 years old in the Philippines.

UPS, the world's latest transportation company, was established by James Jim Casey in August 1907 when the world was in great need of fast delivery of packages. Jim Casey started his business with a handful of teenagers who helped him deliver the packages on foot, by bicycle, or by streetcar.

In the Philippines, UPS started in 1988 with Delbros Inc. as its local agent. Then after 8 years of reliable services, UPS chose Delbros Inc. to be its business partner by signing a joint venture in October 1997. This partnership increased the involvement of UPS in the local operations.

Aside from DHL and FedEx, other courier firms such as Johnny Air Cargo, LBC and Aboitiz are considered competitors of UPS. The goal of this service plan is help UPS to be the leading courier company in the export and import industry of the Philippines. The primary objective of this service plan is to increase the number of preferred clients by 5%. With these goal in mind, the group came up with several strategies that may help UPS attain its goal.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16575

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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