A proposed service plan for island cove resort and leisure park
Date of Publication
1999
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Benison Y. Cu
Defense Panel Chair
Jaime S. Ong
Defense Panel Member
Mary Julie Tanada
Abstract/Summary
Island Cove Resort and Leisure Park is a relatively new resort located in Binakayan, Cavite. It has provided ample services and facilities although improvements in its service delivery system may be considered. The service plan aims to increase sales by 10% from the 1999 projected sales of Php 130,772,892.40 to year 2000 projected sales of Php 143,850,184.90 after one year. It also expects to reach a total sales revenue of Php 160,000,000 after 2 years. Forecasts may be attained by the implementation of the proposed service development programs which primarily develop and improve the customer experience. Awareness may be increased by 65% of the domestic target market by implementing the proposed advertising and promotion campaigns. The entire service plan would require an investment of Php 4,077,519.84 with a 10% contingency fund. Evaluation of performance of the program will include scheduled meetings of department heads, identifying customer opinion and most importantly financial analysis.
Abstract Format
html
Language
English
Format
Accession Number
TU16545
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Bautista, P., De leon, A., & Petralba, W. (1999). A proposed service plan for island cove resort and leisure park. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17569