A proposed marketing plan for thrift 1-ply tissue paper

Date of Publication

2006

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

Nowadays, it is quite hard to save money. Buying bare necessities would already cost around P5oo bucks. Life today is different 10 years ago, the value of money bacl then is bigger and you can buy more with the money back then. It has become a habit of trying to save on stuff by picking cheaper brands with poor quality products.

Tissue paper is a consumer product that has many variations. There are different kinds within the so-called tissue papers. These products can be used for cleaning oneself tot he surroundings. They may vary from their plies to the usage and packaging of the product. There are facial tissues and we have the tissue that comes on a roll. The tissues can be bought in boxes, travel packs, and in rolls. they are further classified into how may ply the tissue has, this ranges from 1-ply to 4-ply.

3rd Wind Paper Mills, Inc. is producig tissue paper line for Bataan2020, Inc. 3rd Wind Paper Mills saw that their products could compete wotj the quality of other companies wile pricing it at a considerably lower price. This paper focuses on the re-launch of the 3rd Wind Paper Mills, Inc product called Thrift . Most of the topics that this paper will talk about would be on promotion and selling the product through improving the product itself. The company aims to establish its brand in the market and get a wider distribution of its product. 3rd Wind Paper Mills has recently revived some of its product line that they cancelled during 2003 and one of those products is Thrift. Thriff is targeting a middle class market composed of families trying to switch tissue paper to cut cost without sacrificinng the quality of the product they are going to buy.

The 3rd wind group has proposed that with the re-launching of the product Thrift, 3rd Wind Paper Mills, Inc. should invest in promoting Thrift to the target market, especially now that there are many entrenched established brands out in the market today. The promotion campaign the group has devised are giving away free samples, flyers and posters in selected areas, a DTI-permitted prize promo, and special tire covers advertising Thrift to be given away to the jeepney public transports.

The group also proposes to upgrade the organizational structure of 2rd Wind and create its own separate Marketing Department, with separate divisions for PR and Customer Services, if possible.

Also, the 3rd wind group wants to enhance the product's image, not just a 'cheap' product that wants to get a good slice of the market pie but it should be shown as modern and inexpensive, yet still a high-quality bathroom tissue.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16173

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 v. : ill. (some col.)

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