Purefoods-Hormel Company great food solutions: A marketing plan for purefoods hamwich bar great sandwiches
Date of Publication
2006
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Luz T. Suplico
Defense Panel Chair
Marissa Espino
Defense Panel Member
David Inocencio
Abstract/Summary
Ham is categorized as a ready-to-eat, refrigerated, and processed meat under Purefoods, which in turn is under the San Miguel umbrella of companies. In the past years the ham industry has declined by 18% from 2004. The decline has force Purefoods to take measures to arrest the decline and find ways to grow the category.
One trend that has been catching on it's the ON Promise Selling (POS) trend, which allows consumers to purchase and consume the products on the spot. Purefoods hopes to capitalize on this trend with their banner brand in the ham industry, which is Fiesta Ham. The major points of our paper delve into the marketing plan and product developments of the OPS outlet for Fiesta Ham.
Abstract Format
html
Language
English
Format
Accession Number
TU16174
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
2 v. : ill. (some col.)
Recommended Citation
Leelin, C., Maranan, J., & Rodrigo, J. (2006). Purefoods-Hormel Company great food solutions: A marketing plan for purefoods hamwich bar great sandwiches. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17542
