A service plan for JobCity.Net: A division of TAO Solutions Inc.

Date of Publication

2006

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Luz T. Suplico

Defense Panel Chair

Leonardo Garcia, Jr.

Defense Panel Member

Joanna Acosta

Abstract/Summary

Jobscity. Net is the head hunting division of the company Tao Solutions Inc. Aside from JobsCity.Net Tao Solutions Inc or TSI has three other business division, Almuni. Net, TravelSmart.Net, and SmartShopper.Net. JobsCity.Net first started with job-matching website in 1999 and then later on began its head hunting operations in 2005. The company division specializes in the staffing of BPO companies providing IT and ITES. The division is still a small player in the head hunting industry compared to other big companies like John Clements which has been in the industry for almost four decades.

The growth of the head hunting industry in the Philippines is directly related to the growth of the BPO industry in the Philippines. As the BPO industry in the Philippines becomes larger and larger, the more these companies would require outsourcing their staffing needs. With the increase in the number of BPO companies in the Philippines and current situations occurring in different parts of the globe, the company is presented with opportunities where in it should utilize its resources to cater to the ongoing needs of the business processes outsourced in the country.

The goal of the paper is to improve the current performance of the company through the group's proposed strategies and programs. The suggested strategies and programs are in line with the company's goals for the coming year. The goal of the group is to focus first on the company division's secondary target market which is the individual market. The group believes that by increasing the number of applicants applying at the company and by improving their service of providing qualified agents for their current clients will pave the way in increasing the company's revenue.

The marketing mix of this plan includes promotional schemes, print advertising, modifications in their current offerings, and non traditional advertising schemes, all for the purpose of attracting more applicants and clients, thus more business opportunities.

Estimated cost of the proposed plan will total about P2,202,100 with an expected net profit of P1,091,320 at the end of the second year. All the figures in Table 5 and Table 6 are based on conservation estimates.

Evaluation of the proposed plan will be done through the help of Interview Assessment Sheet and by monitoring the ratio of the number of endorsements to the number of hires which is based by the group on the industry average to be five (5) endorsements is to one (1) hire. With the implementation of the groups proposals of free call center workshop, the ratio is expected to improve to four (4) is to one (1).

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16175

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 v. : ill. (some col.)

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